Brainstorming Toward Green Solution

Expected result in 2050

  • Bio-based,
  • Carbon Based Material
  • Recycle Plastic PIR and PCR
  • Reduce fossil-based material.

Consumer POV

Sustainable Living

COVID-19 pushes changes in society. People stays at home and contemplate:

    • Consumption habit
    • Believes that individual actions can play to make a difference to the world

Consumers looking for brands that:

    • Protects the planet & environmentally friendly, to the world to be cleaner, healthier and more equitable
    • Have CSR and impacts to social issues in local communities

Thus, over the next five years, more than 70% of businesses plan to invest the development of:

    • Sustainable products
    • Recycling initiatives
    • Employee support programs

Consumer POV

Consumer Engagement in Circular Economy

Consumers are willing to reduce, reuse, recycle if it is beneficial, easy to do and accessible

Good Deeds From

Beauty Industry Key Players

Jess Abrams, Executive Director, Sustainable Development, Shiseido Americas

“It’s all about industry alignment. This is where I see the future of sustainable beauty heading—bringing together vendors, suppliers, and competitors. The cosmetics industry produces more than 120 billion units of packaging annually—the problem is larger than any individual brand, vendor or corporation.“

Nicole Call, Director of Package Development, Aveda

“Sustainability in packaging is having a moment right now, although it’s something that’s always been important to us at Aveda. Consumers are demanding more and more from the brands they support. Not only do they want more effort to be made around sustainability, but they also want honesty and transparency.”

“To me, the future of sustainability in packaging lies in two main areas: innovation around materials and closing the loop on materials that aren’t currently recyclable.”

“When it comes to materials, one area of innovation I’m excited about is mono-materials, and ‘recycle-ready’ packaging, which we used with our Botanical Repair Collection. Using mono-material, meaning the tube and cap consists of only one material instead of a blend of materials, allows the tubes to be able to be recycled once municipalities choose to accept them into the recycling ecosystem.”

Interpack Company

Most recently the cosmetics industry, in particular, has increasingly focused on re-fill products. This trend has also been identified by cosmetic brands in the high-end segment such as MAC.

Cosmetics, Guerlain and Serge Lutens, that already banked on refills as early as 2013. Thanks to high- quality packaging empty powder boxes, lipsticks, eye shadows or eyeliners can be given a second life. With a simple click the packaging becomes a timeless artwork and doubles as ecological packaging. This saves money and the environment at the same time – creating a win-win situation for all parties involved.

The World is Joining Force

To Reduce Plastic Waste

> Plastic Pact:

    • Define problematic or unnecessary packaging by 2021 and take measures to eliminate it;
    • Make 100 percent of plastic packaging reusable, recyclable or compostable;
    • Recycle or compost 50 percent of plastic packaging;
    • Achieve 30 percent bio-based content in recycled packaging.

> REACH (EEA) – no hazardous chemical
> Proposition 65 – no hazardous chemical
> WRAP – eliminate plastic waste by transforming the plastic economy to circular economy
> EN 13432 – European standard of composability

We study and consider these standards in our Research & Development

PT. Kemas Indah Maju

Center of Excellence for Global Beauty Packaging Company with Design Innovation Capability, High End Manufacturing Facilities', and OEM collaboration for Cosmetic Brands to complete its Brand Story.

Contact Us

Jl. Rawaterate II No.16
Kawasan Industri Pulo Gadung
Jakarta Timur, Jakarta 13930

+62-21-4608845 (fax)

Email Us